What is Decentralized Marketing

Decentralized marketing is a marketing structure in which decision-making and execution of marketing initiatives is distributed across multiple teams or departments, rather than being centralized in a single marketing department. In this structure, teams at different locations or departments have more autonomy to create and execute their own marketing campaigns and initiatives, while still aligning with the overall marketing strategy of the company.

The main goal of decentralized marketing is to empower teams to take ownership of their marketing initiatives, leading to increased agility, creativity, and customer focus. This structure can also provide a better understanding of local markets, as teams closer to customers can provide valuable insights into specific customer needs and preferences. Additionally, decentralized marketing can lead to cost savings, improved measurement, and enhanced collaboration between teams.

Centralized vs decentralized comparison infographic


A decentralized marketing structure can improve sales in several ways.

12 Benefits of Decentralized Marketing Structure

  1. Customer-focused strategies: Teams that are closer to the customer can develop marketing strategies that better address the specific needs and preferences of their audience, leading to increased sales.

  2. Improved customer engagement: Decentralized teams can build stronger relationships with customers, resulting in increased brand loyalty and repeat sales.

  3. Increased agility: Teams can quickly respond to changes in the market or customer preferences, allowing them to adjust their sales strategies as needed.

  4. Better targeting: Teams can use their local market insights to create more effective sales campaigns that better target specific customer segments.

  5. Better conversion rates: Teams can experiment with different marketing and sales tactics to find what works best for their audience, leading to improved conversion rates.

  6. Cost savings: By reducing overhead costs associated with centralized marketing operations, companies can allocate more resources to sales and customer acquisition efforts.

  7. Increased innovation: Teams can bring fresh ideas and innovative approaches to the sales process, leading to more effective sales strategies and increased sales.

  8. Improved collaboration: Teams can work together more effectively to achieve shared sales goals, leading to better collaboration and teamwork.

Overall, a decentralized marketing structure can lead to a more effective, customer-focused sales approach that is better able to respond to changing market conditions and customer preferences.

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How to Hire Fractional Ad Creatives

Here are some steps to help you hire fractional ad creatives:

  1. Define your needs: Determine the specific skills and experience you need in a fractional ad creative and the level of involvement you require.

  2. Create a job description: Write a clear and concise job description that outlines the responsibilities and requirements of the role.

  3. Utilize online job boards: Post the job description on online job boards such as LinkedIn, Indeed, or Glassdoor to reach a large pool of potential candidates.

  4. Network: Reach out to your professional network and ask for referrals. You can also attend industry events and conferences to network with potential candidates.

  5. Evaluate portfolios: When reviewing candidate applications, pay close attention to their portfolio of work. This will give you a good sense of their skills and experience.

  6. Conduct interviews: Schedule in-person or virtual interviews to get a better understanding of each candidate’s background, experience, and fit for the role.

  7. Test skills: Consider giving candidates a creative brief or test project to evaluate their skills and abilities.

  8. Offer a contract: Once you’ve found the right candidate, offer them a contract that outlines the scope of work, compensation, and duration of the engagement.

  9. Set expectations: Clearly communicate your expectations for the role and make sure the fractional ad creative understands their responsibilities and how their work will fit into the overall marketing strategy.

By following these steps, you can effectively find and hire a fractional ad creative who can bring value and creativity to your marketing initiatives.

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