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Branded Entertainment News, Research, and Insights

Primary objective:

We strive to supply you with a dedicated source for information about the emerging ecosystem of branded entertainment, media tech, native advertising, influencer marketing, embedded marketing, brand integration and product placement.

We provide news, insight, research and commentary on a variety of branded entertainment and native advertising tools and techniques. Our researchers cover entertainment productions ranging from: movies, song lyrics, music videos, video games, television series, virtual reality, YouTubers, Instagrammers, Snapchat, Twitter, Vevo, Vimeo, Facebook and other popular social media influencers; as well as, several up-and-coming content creators.

This emerging media ecosystem skillfully combines brands and entertainment providing audience viewers with a heightened sense of realism. Additionally, many tools provide advertisers and creators with enhanced abilities to optimize performance. 

 Entertainment Creators:

Monetize any object, dialogue, lyric or location in a scene, script, lyric, storyboard or set.

 Brand Advertisers:

Engage with an attentive audience that’s interested in the content.

The growth of branded entertainment, influencer marketing, native advertising, brand integration, embedded marketing and product placement allows creators and marketers to cohesively work together and create messaging that benefits everyone…including the audience.

For more information, or to create an account of your own, visit ✪ HOLLYFY.

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