Wanting what you See & Hear: Product Placement in Music Videos
Music Speaks to Everyone They say love is the universal language but it’s really music. The world needs music more than ever and music is everywhere these days. You can…
Branded Entertainment Marketing: What Is It, Examples & More
What is Branded Entertainment Marketing? Branded entertainment marketing is a strategy where a company creates media content for the purpose of associating their brand with the values and emotional appeal…
Advantages of Product Placement
Product Placement is when a known product appears in the scene of a piece of content. So, by definition the most important advantage of product placement is the logo or…
Product Placement vs Product Integration: What’s the difference?
What is Product Placement Product placement is marketing or advertising that involves putting a specific product (a brand) in a scene. What does this mean? Well, basically if a character…
Best Product Placements of 2021
While much of the world stayed home to watch movies, stream TV shows, listen to podcasts, play video games, and so much more, those in marketing, advertising, product placement, and…
How to Get Product Placement in TV shows in 2022
Product Placement in TV shows TV shows in 2022 mean something very different than they did in any other era in the history of entertainment. That is good news for…
How Steven Spielberg handled Product Placement
There are lots of lists of great brand integrations in movies and TV shows. But if you are reading this, you are probably trying to do it yourself so this…
Music Video Product Placement Case Study
Case Study: How a brand landed a starring role in a music video and the impact it had on sales and marketing goals Since the purpose of getting a product…
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