Top 10 Brands in Movies
Movies have been leveraged as a successful tool to boost brand awareness for decades. Over the years there have been several ways filmmakers and brand marketers have collaborated. Our friends at WatchMojo.com put…
Become the next Duplass Brothers
The entertainment business in Hollywood has always been a tough business to crack, and thanks to shifting variables in the marketplace, getting your project funded the has never been more…
Superman – Brand Integration
With a massive international release, “Man of Steel” lured numerous global marketing partners. Rounding in with more than 100 global marketing partners and $160 million in collective promotional support, Superman,…
The resurgence of brand integration
Brand integration in Entourage In a recent Adweek article, filmmaker Doug Ellin, creator of HBO’s engaging Hollywood send-up Entourage and director and writer of the big-screen version, discusses how strategically integrating brands into…
Branded entertainment brings national recognition
Branded Entertainment has been one of the most powerful tools to gain national recognition with your target market. While larger brands like Mercedes or Apple have no problem capitalizing on this powerful tool,…
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