Superman – Brand Integration
With a massive international release, “Man of Steel” lured numerous global marketing partners. Rounding in with more than 100 global marketing partners and $160 million in collective promotional support, Superman,…
The resurgence of brand integration
Brand integration in Entourage In a recent Adweek article, filmmaker Doug Ellin, creator of HBO’s engaging Hollywood send-up Entourage and director and writer of the big-screen version, discusses how strategically integrating brands into…
Branded entertainment brings national recognition
Branded Entertainment has been one of the most powerful tools to gain national recognition with your target market. While larger brands like Mercedes or Apple have no problem capitalizing on this powerful tool,…
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