Brands & Entertainment: Agencies at a middle school dance.
Branded content, native advertising, branded entertainment, product integration, sponsorships… it’s happening and not happening at the same time. Everybody and nobody is doing it. Brands hate it and love it….
Brands in Hollywood: What do you recall from memory?
First let’s get one thing out of the way: I’m 42 years old. Grew up in Los Angeles. Saw A LOT of movies and have always had a love for…
How screenwriters and copywriters work together.
Madison Avenue and Hollywood are, without question, legendary storytellers. But when it comes to turning these stories into dollars… they take two very different approaches. This is precisely why when…
Top 10 Brands in Movies
Movies have been leveraged as a successful tool to boost brand awareness for decades. Over the years there have been several ways filmmakers and brand marketers have collaborated. Our friends at WatchMojo.com put…
Virtual Reality & Advertising
Marketing technology and virtual reality are on the rise. Content creators and marketers are excited about the growing format. In fact, predictions suggest that over 200 million virtual reality (VR) headsets…
Influencer Earnings per Platform
Social media influencers are outperforming the market. While the price per post initially appears high, the audience engagement and performance of these posts makes them a deal when compared to other…
What athletes earn as social influencers
The best athletes in the world earn more than just the best salaries. Social media-savvy athletes are able to maximize their incomes through endorsements. The best athletes are effectively using their…
TV commercials – the $70 billion advertising question
The $70 billion advertising question is how will marketers get their brands in front of an audience that is skipping TV commercials and online video ads at an alarming rate. Declining traditional advertising effectiveness…
Social Media