Change in Television Viewing Habits
Once again, HBO made history when it’s sprawling series Game of Thrones won a total of 12 Emmys,surpassing The West Wing with the most Emmy wins in a single year. The West…
Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
Become the next Duplass Brothers
The entertainment business in Hollywood has always been a tough business to crack, and thanks to shifting variables in the marketplace, getting your project funded the has never been more…
True Detective boosts Lone Star beer sales
While the exact sales numbers of Lone Star beer cans has been difficult to track down, it seems the entire PBR company was sold at a hefty profit shortly after their…
Netflix disrupts networks w/ ad-free original content
When Netflix released it’s newest original series Sense8 on June 5th ad-free, it continued to change the landscape of entertainment. Created by the Wachowskis and J. Michael Straczynski, the stylish…
Beats by Dre – brand integrations
Beats by Dre Influence of musicians Beats by Dre drums up billions in video views (& sales) Although MTV stopped showing music videos long ago, the power of music videos…
Taylor Swift promotes artist compensation
One of the most talented and powerful entertainers today knows how to work with brands. Her ability to create music, videos and other content that fans love has made…
House of Cards–commercial-free…but room for brands
Netflix might not interrupt their programming with typical advertising, but that doesn’t mean it’s averse to some brand integration. Although not official yet, Advertising Age reports that Samsung has struck a deal as the tech-of-choice…
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