5 steps to advertising your product successfully
Your first steps to advertising your product successfully. It’s never been easier to start your own business. From water bottles to knitted sweaters to yoga pants to custom motorcycles people…
Easy marketing boosts for new brands.
How HOLLYFY helps HOLLYFY.com was created to launch brands into cultural relevance via partnerships with entertainment creators, programs with social media influencers and turnkey advertising. Why brands today need so…
Branded Partnerships are now a media standard.
Partnerships between brands and entertainment used to be a play for PR. It wasn’t long ago that cars were being launched in movies and athletes were wearing a pair of…
Growth of Integrated Advertising
Integrated advertising revenue in the US market is projected to make up 74% of total US display ad revenue by 2021 according to Business Insider (BI) Total projected spending for…
Brands & Entertainment: Agencies at a middle school dance.
Branded content, native advertising, branded entertainment, product integration, sponsorships… it’s happening and not happening at the same time. Everybody and nobody is doing it. Brands hate it and love it….
Virtual Reality & Advertising
Marketing technology and virtual reality are on the rise. Content creators and marketers are excited about the growing format. In fact, predictions suggest that over 200 million virtual reality (VR) headsets…
TV commercials – the $70 billion advertising question
The $70 billion advertising question is how will marketers get their brands in front of an audience that is skipping TV commercials and online video ads at an alarming rate. Declining traditional advertising effectiveness…
Change in Television Viewing Habits
Once again, HBO made history when it’s sprawling series Game of Thrones won a total of 12 Emmys,surpassing The West Wing with the most Emmy wins in a single year. The West…
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- DTC marketing news and trends—tracking the industry ups and downs Source: Ad Age-Latest Published on 2023-09-25
- Hollywood Screenwriters reach tentative deal to end strike Source: Ad Age-Latest Published on 2023-09-25
- Hollywood Screenwriters reach tentative deal to end five-month strike Source: Ad Age-Latest Published on 2023-09-25
- What Gen Z loves—and hates—about brand marketing Source: Ad Age-Latest Published on 2023-09-25
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