Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
True Detective boosts Lone Star beer sales
While the exact sales numbers of Lone Star beer cans has been difficult to track down, it seems the entire PBR company was sold at a hefty profit shortly after their…
Netflix disrupts networks w/ ad-free original content
When Netflix released it’s newest original series Sense8 on June 5th ad-free, it continued to change the landscape of entertainment. Created by the Wachowskis and J. Michael Straczynski, the stylish…
Beats by Dre – brand integrations
Beats by Dre Influence of musicians Beats by Dre drums up billions in video views (& sales) Although MTV stopped showing music videos long ago, the power of music videos…
Branded entertainment brings national recognition
Branded Entertainment has been one of the most powerful tools to gain national recognition with your target market. While larger brands like Mercedes or Apple have no problem capitalizing on this powerful tool,…
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