5 Types of Social Media Influencers
Influencer marketing on your radar? Know about the types of 5 social media influencers to better plan your next influencer campaign.
Toy Story, Product Placement, & the Impact on Toy Sales
Toys and Toy Sales Come to Life. Tis the Season. In fact, sales increased 800 percent after the original film was released. This is also the perfect example of product placement being an integral and essential part of the plot and story.
Wake Up! Celebrity Coffee Endorsements
Good Morning! Celebrity Endorsements are in your Morning Brew How many of us roll out of bed and before our eyes are even fully opened we reach for that first…
Top Celebrity Endorsements from the Past 20 Years
Over the past 20 years celebrity brand endorsements have catapulted purchase intent, sales and operating revenue for numerous marketers.
Hummer EV Featured in COD MW2
GMC Hummer EV featured in COD MW2 (Call of Duty: Modern Warfare II). It’s the first time that an EV has joined the Infinity Ward-developed video game.
Types of Product Placement: Visual, Audio & Storyline
Types of Product Placement: Visual Product Placement (Used by Principal Cast, Used by Secondary Cast, Foreground Placement, Background Placement, Signage) Audio/Verbal Product Placement (Mention by Principal Cast, Mention by Secondary Cast, Mention by Narrator)…
Wanting what you See & Hear: Product Placement in Music Videos
Music Speaks to Everyone They say love is the universal language but it’s really music. The world needs music more than ever and music is everywhere these days. You can…
Branded Entertainment Marketing: What Is It, Examples & More
What is Branded Entertainment Marketing? Branded entertainment marketing is a strategy where a company creates media content for the purpose of associating their brand with the values and emotional appeal…
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