Why non-sports brands should hire athletes to endorse them on social media
You have a brand that you want to launch into cultural relevance with social media influencers and other entertainment creators. Great plan. Until maybe you look for influencers for your…
5 Types of Products Musicians want to Endorse May Surprise You
Musicians endorse products they like. If you make or sell a product and want a musician to endorse it with a social media post or even putting it in their…
4 Things to get your brand ready for branded entertainment
You’re ready to get your brand to influencers, musicians, bloggers and YouTubers… or are you? You have a product and you’re interested in all the benefits of branded entertainment. You…
Branded Partnerships are now a media standard.
Partnerships between brands and entertainment used to be a play for PR. It wasn’t long ago that cars were being launched in movies and athletes were wearing a pair of…
How marketers can use bloggers to increase search results
No matter what size your business, or what you need to sell, you’re often tasked with coming up with ways to sell that aren’t traditional. Why? Well, for starters, not…
Growth of Integrated Advertising
Integrated advertising revenue in the US market is projected to make up 74% of total US display ad revenue by 2021 according to Business Insider (BI) Total projected spending for…
Brands & Entertainment: Agencies at a middle school dance.
Branded content, native advertising, branded entertainment, product integration, sponsorships… it’s happening and not happening at the same time. Everybody and nobody is doing it. Brands hate it and love it….
Top 10 Brands in Movies
Movies have been leveraged as a successful tool to boost brand awareness for decades. Over the years there have been several ways filmmakers and brand marketers have collaborated. Our friends at WatchMojo.com put…
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