Fortnite / Nike In-game Brand Integration
Case Study: How Nike collaborated with Fortnite for in-game marketing success. Challenge Nike defines exclusive sneaker drops — a small sales window to purchase special footwear in limited quantities —…
The future of advertising
The future of advertising. If you work in the marketing department of a company that is selling a product, and you want to sell that product, you need your brand…
What is Branded Entertainment
Future of Marketing & Entertainment Funding. Branded entertainment integrates brands for all types: products, locations, packaging, services and other brand messaging directly into entertainment productions. Many marketers are using partnerships…
5 steps to advertising your product successfully
Your first steps to advertising your product successfully. It’s never been easier to start your own business. From water bottles to knitted sweaters to yoga pants to custom motorcycles people…
Coffee cup in ‘Game of Thrones’ worth billions to Starbucks
How much is that product placement worth? According to reports from CNBC, Starbucks gained an estimated $2.3 billion in free advertising. This comes after a modern-day coffee cup was spotted…
Communities are now the most powerful way to advertise your product
Accelerate brand awareness and relevance using the power of influential communities to advertise your product, service, location and brand.
Easy marketing boosts for new brands.
How HOLLYFY helps HOLLYFY.com was created to launch brands into cultural relevance via partnerships with entertainment creators, programs with social media influencers and turnkey advertising. Why brands today need so…
Why non-sports brands should hire athletes to endorse them on social media
You have a brand that you want to launch into cultural relevance with social media influencers and other entertainment creators. Great plan. Until maybe you look for influencers for your…
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