Coffee cup in ‘Game of Thrones’ worth billions to Starbucks
How much is that product placement worth? According to reports from CNBC, Starbucks gained an estimated $2.3 billion in free advertising. This comes after a modern-day coffee cup was spotted…
Software Update / Matrix
HOLLYFY software upgrade (aka / The Matrix) features advancements in artificial intelligence, matchmaking, machine learning, collaboration tools, reduced pricing, add-on features, bug fixes, and other decentralized media features.
How marketers can use bloggers to increase search results
No matter what size your business, or what you need to sell, you’re often tasked with coming up with ways to sell that aren’t traditional. Why? Well, for starters, not…
Beats by Dre – brand integrations
Beats by Dre Influence of musicians Beats by Dre drums up billions in video views (& sales) Although MTV stopped showing music videos long ago, the power of music videos…
Superman – Brand Integration
With a massive international release, “Man of Steel” lured numerous global marketing partners. Rounding in with more than 100 global marketing partners and $160 million in collective promotional support, Superman,…
Branded entertainment brings national recognition
Branded Entertainment has been one of the most powerful tools to gain national recognition with your target market. While larger brands like Mercedes or Apple have no problem capitalizing on this powerful tool,…
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