Harald Hansen, spokesperson for Visit Norway, told the AP that U.S. tourism to the country that inspired the film’s settings have increased substantially. Hotel bookings in the first quarter of the year were up 37% from 2013, and tour operators have experienced a 40% sales increase.

Flight Tracker reported that searches for Norwegian flights have risen by 153%

Norwegian tourism boomed thanks in great part to Disney’s hit movie Frozen

Much of the decision was based on the boost in travel to Scotland as a result of the hit movie “Brave”. That country embarked on a similar partnership with Disney upon the release of “Brave” in 2012. Now tourism officials there say “Brave”-related visits were estimated to have brought in $200 million over the following five years.

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