Netflix might not interrupt their programming with typical advertising, but that doesn’t mean it’s averse to some brand integration.

Although not official yet, Advertising Age reports that Samsung has struck a deal as the tech-of-choice in the next House of Cards season. They also confirmed that global brewer Anheuser-Busch InBev has signed a deal to be the exclusive beer brand for the third season of House of Cards and will supply the production with a healthy supply of Stella, Budweiser and its Shock Top brands as part of a relationship that began back in Season One.

Coca-Cola, Dell, Nike and top fashion brands like Gucci, are rumored to have similar deals with the streaming service.

Netflix continues to bring us engaging commercial-free original programming without interruption, and while advertising doesn’t need to be intrusive it can offer up some new solutions.

Netflix brand integration deals

Netflix House of Card commercial-free

House of Cards may be commercial-free, but brands want to be included.


Below is the full list of 105 brands seen in season three. 

Apple
Samsung
IWC
Avaya
CNN
Chevrolet
Dell
Nokia
NBC
The Colbert Report
Moscot
The Meredith Vieira Show
Acer
Meet the Press with Chuck Todd
Cartier
Cadillac
Secure Terminal Equipement
Dodge
The Cycle
MSNBC
Toshiba
ABC
Office Depot
Breitling
Nikon
Rolex
Blackberry
Steinway & Sons
Granola
Washington Nationals
The Lead
Al Jazeera
Canon
Ford
Sony
Underwood
Diet Coke
Under Armour
LG
Coca-Cola
Mazda
Wellaby’s
Harley-Davidson
Skin Plus
Golden
Budweiser
Buick
Bud Light
Monument Valley
Fiji
Precor
Ray Ban
Whole Foods
Yves Saint Laurent
Dishmate
Scotch
AT&T
Alfex
Life Fitness
Rubik’s Cube
Sprite
Chia Pod
Stella Artois
HemoFlow
Thunderpower
Cortelco
Christian Louboutin
Xybenetrin
TCS
Buspirone
Nike
Asics
Saucony
Swiss Army
Boeing
WaterRower
Stonyfield
So Delicious Dairy Free
365 Organic
Burberry
Smartwater
NBC Nightly News
The Big Bang Theory
Fanta
Mother Jones
Get Reddi
Heinz
Oakley
Nocciola
Honda
Shock Top
Banker’s Box
Philips
Coltec
Popchips
Bad Girls Club
Sons of Anarchy
Premium Bananas
United States Postal Service
Tropicana
Nail’d It
Wen Hair
My Crazy Love
Tosh.0
San Pellegrino

View the full study from Concave here.

 


 

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