House of Cards–commercial-free…but room for brands
Netflix might not interrupt their programming with typical advertising, but that doesn’t mean it’s averse to some brand integration.
Although not official yet, Advertising Age reports that Samsung has struck a deal as the tech-of-choice in the next House of Cards season. They also confirmed that global brewer Anheuser-Busch InBev has signed a deal to be the exclusive beer brand for the third season of House of Cards and will supply the production with a healthy supply of Stella, Budweiser and its Shock Top brands as part of a relationship that began back in Season One.
Coca-Cola, Dell, Nike and top fashion brands like Gucci, are rumored to have similar deals with the streaming service.
Netflix continues to bring us engaging commercial-free original programming without interruption, and while advertising doesn’t need to be intrusive it can offer up some new solutions.
Netflix brand integration deals
House of Cards may be commercial-free, but brands want to be included.
Below is the full list of 105 brands seen in season three.
View the full study from Concave here.
See how brands were used:
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