What athletes earn as social influencers
The best athletes in the world earn more than just the best salaries. Social media-savvy athletes are able to maximize their incomes through endorsements. The best athletes are effectively using their…
TV commercials – the $70 billion advertising question
The $70 billion advertising question is how will marketers get their brands in front of an audience that is skipping TV commercials and online video ads at an alarming rate. Declining traditional advertising effectiveness…
Instagram Influencer – Ivan Vega
As media consumption habits continue to be disrupted, brands are shifting toward partnering with social media influencers in order to reach coveted consumers in a way that is more personal…
Beyoncé song lyrics boost Red Lobster sales 33%
Super Bowl 50February 7, 2016 Red Lobster ran no advertising in the Super Bowl, but scored a BIG WIN. Beyoncé song lyrics boost Red Lobster sales 33%. After Beyoncé called out…
Change in Television Viewing Habits
Once again, HBO made history when it’s sprawling series Game of Thrones won a total of 12 Emmys,surpassing The West Wing with the most Emmy wins in a single year. The West…
Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
Become the next Duplass Brothers
The entertainment business in Hollywood has always been a tough business to crack, and thanks to shifting variables in the marketplace, getting your project funded the has never been more…
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