Top 10 Movie Product Placements in 2020 by Value
Product placement spending (TV & movies) is projected to rise 13.8%, to $23.3 billion, in 2021 from a year earlier. During the same period, overall marketing spending is expected to rise only 5.9%, to $1.35 trillion, according to data from researcher PQ Media.
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How Marketers are Restructuring Remote Workforces
Brand marketers and the advertising industry have undergone seismic shifts over the past 5 years. Restructuring remote workforces due to the COVID pandemic has created a pivotal point for numerous…
Songs with Brand Names in the Lyrics
Quick Summary Musicians who integrated brand names in song lyrics. List of Brands in Song Lyrics Many musicians have implemented their favorite brand names in their song lyrics. It’s no…
NCAA & NIL – The New Frontier in College Athletics
How NCAA now allows college athletes to use their name, image and likeness. Everyone agrees that the NCAA can require student athletes to be enrolled students in good standing. But the NCAA’s business model of using unpaid student athletes to generate billions of dollars in revenue for the colleges raises serious questions under the antitrust laws.
Hybrid Work: Work from Home
Hybrid work is the new model for business success. A blended workplace model where some employees return to the workplace certain days of the week and others continue to work…
How to Use Influencers to Drive Sales
Ultimate Guide to Influencer Marketing: Discover influencers who have a following within a specific niche has the power to impact consumers purchase decisions. 80% of marketers say influencer marketing is…
7 Steps to Measure Video Marketing
This is the era of video. From TikTok to YouTube to Netflix and Amazon on-demand. The barrier to entry is sitting at an all-time low for video marketing. Whether you’re…
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