Top Celebrity Endorsements from the Past 20 Years
Over the past 20 years celebrity brand endorsements have catapulted purchase intent, sales and operating revenue for numerous marketers.
Hummer EV Featured in COD MW2
GMC Hummer EV featured in COD MW2 (Call of Duty: Modern Warfare II). It’s the first time that an EV has joined the Infinity Ward-developed video game.
Funny Product Placement Over the Years
Make ‘em Laugh – Funny Product Placement Over the Years Folks Remember the Funny… Funny Product Placement That Is A sense of humor is a key to life. People love…
Movies with A LOT of Product Placement
How Much, is Too Much? Movies with A LOT of Product Placement When movies and TV shows have product placement that is just too obvious it can elicit eye rolls…
Types of Product Placement: Visual, Audio & Storyline
Types of Product Placement: Visual Product Placement (Used by Principal Cast, Used by Secondary Cast, Foreground Placement, Background Placement, Signage) Audio/Verbal Product Placement (Mention by Principal Cast, Mention by Secondary Cast, Mention by Narrator)…
Wanting what you See & Hear: Product Placement in Music Videos
Music Speaks to Everyone They say love is the universal language but it’s really music. The world needs music more than ever and music is everywhere these days. You can…
Branded Entertainment Marketing: What Is It, Examples & More
What is Branded Entertainment Marketing? Branded entertainment marketing is a strategy where a company creates media content for the purpose of associating their brand with the values and emotional appeal…
Advantages of Product Placement
Product Placement is when a known product appears in the scene of a piece of content. So, by definition the most important advantage of product placement is the logo or…
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