Netflix disrupts networks w/ ad-free original content
When Netflix released it’s newest original series Sense8 on June 5th ad-free, it continued to change the landscape of entertainment. Created by the Wachowskis and J. Michael Straczynski, the stylish…
Brands, Landmarks, Zombies
Fans of AMC’s ratings juggernaut The Walking Dead have been salivating in anticipation for months as they await the August premiere of Fear the Walking Dead. Set during the early…
Beats by Dre – brand integrations
Beats by Dre Influence of musicians Beats by Dre drums up billions in video views (& sales) Although MTV stopped showing music videos long ago, the power of music videos…
Taylor Swift promotes artist compensation
One of the most talented and powerful entertainers today knows how to work with brands. Her ability to create music, videos and other content that fans love has made…
House of Cards–commercial-free…but room for brands
Netflix might not interrupt their programming with typical advertising, but that doesn’t mean it’s averse to some brand integration. Although not official yet, Advertising Age reports that Samsung has struck a deal as the tech-of-choice…
Superman – Brand Integration
With a massive international release, “Man of Steel” lured numerous global marketing partners. Rounding in with more than 100 global marketing partners and $160 million in collective promotional support, Superman,…
The resurgence of brand integration
Brand integration in Entourage In a recent Adweek article, filmmaker Doug Ellin, creator of HBO’s engaging Hollywood send-up Entourage and director and writer of the big-screen version, discusses how strategically integrating brands into…
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