Branded Partnerships are now a media standard.
Partnerships between brands and entertainment used to be a play for PR. It wasn’t long ago that cars were being launched in movies and athletes were wearing a pair of…
How marketers can use bloggers to increase search results
No matter what size your business, or what you need to sell, you’re often tasked with coming up with ways to sell that aren’t traditional. Why? Well, for starters, not…
How Indie Filmmakers use Branded Entertainment
The future of filmmaking is evolving. New production capabilities make it possible for more indie filmmakers to produce their vision. New film funding models like branded entertainment (brand integrations) enable…
6 Steps to Earn Money On Instagram
Instagram influencers have become a powerful force in the marketing world. Instagram has over 500 million users who share more than 95 millions photos everyday. Several celebrities & ordinary people are…
Growth of Integrated Advertising
Integrated advertising revenue in the US market is projected to make up 74% of total US display ad revenue by 2021 according to Business Insider (BI) Total projected spending for…
Brands & Entertainment: Agencies at a middle school dance.
Branded content, native advertising, branded entertainment, product integration, sponsorships… it’s happening and not happening at the same time. Everybody and nobody is doing it. Brands hate it and love it….
Brands in Hollywood: What do you recall from memory?
First let’s get one thing out of the way: I’m 42 years old. Grew up in Los Angeles. Saw A LOT of movies and have always had a love for…
How screenwriters and copywriters work together.
Madison Avenue and Hollywood are, without question, legendary storytellers. But when it comes to turning these stories into dollars… they take two very different approaches. This is precisely why when…
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