Instagram Influencer – Ivan Vega
As media consumption habits continue to be disrupted, brands are shifting toward partnering with social media influencers in order to reach coveted consumers in a way that is more personal…
Beyoncé song lyrics boost Red Lobster sales 33%
Super Bowl 50February 7, 2016 Red Lobster ran no advertising in the Super Bowl, but scored a BIG WIN. Beyoncé song lyrics boost Red Lobster sales 33%. After Beyoncé called out…
Change in Television Viewing Habits
Once again, HBO made history when it’s sprawling series Game of Thrones won a total of 12 Emmys,surpassing The West Wing with the most Emmy wins in a single year. The West…
Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
Become the next Duplass Brothers
The entertainment business in Hollywood has always been a tough business to crack, and thanks to shifting variables in the marketplace, getting your project funded the has never been more…
True Detective boosts Lone Star beer sales
While the exact sales numbers of Lone Star beer cans has been difficult to track down, it seems the entire PBR company was sold at a hefty profit shortly after their…
Netflix disrupts networks w/ ad-free original content
When Netflix released it’s newest original series Sense8 on June 5th ad-free, it continued to change the landscape of entertainment. Created by the Wachowskis and J. Michael Straczynski, the stylish…
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