Software Update / Matrix
We’re excited to bring you another build of HOLLYFY (2.3.31). This release is a continuation of the cloud features we introduced last year, along with a host of other user-requested capabilities. As we continue to evolve our branded entertainment platform for marketers, advertisers, producers, influencers, creators and media buyers we pay homage to entertainment productions which utilized brand integrations for the benefit of realism, production budgets and marketing efforts.
March 2019 software update: ‘The Matrix’.
We deployed this update on March 31, 2019 to coincide with the release date of the original Matrix movie released 20 years ago on March 31, 1999. The original Matrix movie featured Nokia as the mobile device used by Neo to enter into the matrix. Our software release features several new and improved features and, similar to The Matrix, starts to integrate Artificial Intelligence. But this time for the media industry.
Product & Feature Highlights
Machine Learning Matchmaking
Advancements in matching and ranking algorithms continue to help align relevant advertisers and marketers with brand integration opportunities in entertainment productions. New updates also include matching notifications which inform you of potential partnership opportunities that could mutually benefit both brand advertisers and entertainment productions.
Improved messaging tools, notification functions, mobile performance and share functionality has also been enhanced. This will help you streamline the process to quickly secure and implement branded entertainment media partnerships.
Enhanced Search Features
We’ve refined the search functionality to improve ranking relevancy for Showcase pages that match your listings, audience and page categorization. You can now override the relevancy ranking algorithms, although we believe better matches to your page(s) and listings will still improve overall deal flow.
Page Management Features
Your showcase page already comes with a wide-array of useful features. We’ve now implemented improved privacy controls, navigation functions, relevant matches and an easier way to add more listings, add concierge service to your page and control whether your page is active or inactive.
Another significant enhancement is our new pricing plan. We’ve improved our financial modeling to allow more members to customize a solution that best fits their needs.
- Basic Plan – FREE:
1 active page. Best for startup brands, small entertainment productions or small influencers. Designed for users who are just getting started and don’t need a full feature set.
- Advanced Plan – $50/month:
1 active page. Best for medium size brands, medium size entertainment productions or medium size influencers who are managing a single entity.
- Professional Plan – $100/month:
3 active pages. Best for experienced marketers, experienced entertainment producers and larger influencers who are managing multiple entities.
- Business Plan – $1,000/month:
10 active pages. Best for firms representing multiple brands, entertainment productions, or influencers.
- Enterprise Plan – $5,000/month:
100 active pages. Best for networks, large production companies and global agencies who represent multiple brands, entertainment productions, celebrities, or influencers.
Cost Efficient Listing Fees
As part of our goal to make brand integration easier, we’ve updated our listing fees to be more competitive. This helps to improve and expand your matchmaking capabilities. Each membership account comes with some basic listings, but if you want more matches simply add more listings. The algorithms will help make matches based on your needs.
Add More Listings
Want to increase your matches? Now you’ll have the ability to add more listings to your account. This will allow you to greater personalize the types of partnerships who match your listings (interests or opportunities).
Add Concierge Service
Need help? If you don’t have time to actively manage your account or need outreach assistance finding more brand integration deals, try our concierge service. An advisor will be assigned to your account who can help with your branded entertainment needs, manage inquires and even reach out to potential partners on your behalf.
Since there is more to marketing… we’ve aligned with a number of ad industry professionals who can assist in creating adverts for other marketing channels.
Professional Industry Consultants
Sometimes you just need a little help and guidance. We’ve got your back. Whether it’s a one-on-one consultation for your HOLLYFY account or industry professionals to work on projects. Our industry collective can help answer questions about advertising, PR, influencers and your HOLLYFY account.
As we evolve, so do the features we offer to the legions of professionals on HOLLYFY.
Subscribe to Newsletter
- TikTok runs ads in Washington before CEO's House committee hearing Source: Ad Age-Latest Published on 2023-03-20
- Watch the newest commercials from Gatorade, Under Armour, Invesco and more Source: Ad Age-Latest Published on 2023-03-20
- Coke wants fans to use ChatGPT and DALL-E to create brand artwork Source: Ad Age-Latest Published on 2023-03-20
- Warner Bros. Discovery's upfront currency partners won't include iSpot Source: Ad Age-Latest Published on 2023-03-20