Advantages of Product Placement
Product Placement is when a known product appears in the scene of a piece of content. So, by definition the most important advantage of product placement is the logo or…
Product Placement vs Product Integration: What’s the difference?
What is Product Placement Product placement is marketing or advertising that involves putting a specific product (a brand) in a scene. What does this mean? Well, basically if a character…
Best Product Placements of 2021
While much of the world stayed home to watch movies, stream TV shows, listen to podcasts, play video games, and so much more, those in marketing, advertising, product placement, and…
How to Get Product Placement in TV shows in 2022
Product Placement in TV shows TV shows in 2022 mean something very different than they did in any other era in the history of entertainment. That is good news for…
Music Video Product Placement Case Study
Case Study: How a brand landed a starring role in a music video and the impact it had on sales and marketing goals Since the purpose of getting a product…
History of Product Placement & How it Happened
This is what we are going to cover for the next few minutes of your reading time. Here, you’ll find some useful information that will entertain, give you something to…
Metaverse, Roblox, and Halloween with Chipotle Boorito
Roblox metaverse brand integration of Chipotle restaurant for Halloween “boorito” product promotion.
Top 10 Movie Product Placements in 2020 by Value
Product placement spending (TV & movies) is projected to rise 13.8%, to $23.3 billion, in 2021 from a year earlier. During the same period, overall marketing spending is expected to rise only 5.9%, to $1.35 trillion, according to data from researcher PQ Media.
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