How to Use Influencers to Drive Sales
Ultimate Guide to Influencer Marketing: Discover influencers who have a following within a specific niche has the power to impact consumers purchase decisions. 80% of marketers say influencer marketing is…
EA Sports In-Game Brand Integrations: Marketing Case Study
Quick Summary In-game advertising boosts brand consideration with large audience of gamers. Case Study: EA Sports & Brands In-game advertising / marketing Challenge Gatorade, State Farm and several other brand…
Fortnite / Nike In-game Brand Integration
Case Study: How Nike collaborated with Fortnite for in-game marketing success. Challenge Nike defines exclusive sneaker drops — a small sales window to purchase special footwear in limited quantities —…
The future of advertising
The future of advertising. If you work in the marketing department of a company that is selling a product, and you want to sell that product, you need your brand…
Top 5 Social Influencers by Industry
Social Media Influencers by Industry Using a combination of social media platform research and influencer lists, we’ve identified the top five individual social media influencers across nine major industries, with…
What is Branded Entertainment
Future of Marketing & Entertainment Funding. Branded entertainment integrates brands for all types: products, locations, packaging, services and other brand messaging directly into entertainment productions. Many marketers are using partnerships…
5 steps to advertising your product successfully
Your first steps to advertising your product successfully. It’s never been easier to start your own business. From water bottles to knitted sweaters to yoga pants to custom motorcycles people…
5 ways brands want to be in your independent movie
You’re making a movie and it’s getting a bit scary. Not the script, the ACT of making it. Finding money. Talent. Money. Locations. Money. Cameras. And let’s not forget money….
Latest Articles
Subscribe to Newsletter
- DTC marketing news and trends—tracking the industry ups and downs Source: Ad Age-Latest Published on 2023-09-25
- Hollywood Screenwriters reach tentative deal to end strike Source: Ad Age-Latest Published on 2023-09-25
- Hollywood Screenwriters reach tentative deal to end five-month strike Source: Ad Age-Latest Published on 2023-09-25
- What Gen Z loves—and hates—about brand marketing Source: Ad Age-Latest Published on 2023-09-25
Stay connected