EA Sports In-Game Brand Integrations: Marketing Case Study
Quick Summary In-game advertising boosts brand consideration with large audience of gamers. Case Study: EA Sports & Brands In-game advertising / marketing Challenge Gatorade, State Farm and several other brand…
Coffee cup in ‘Game of Thrones’ worth billions to Starbucks
How much is that product placement worth? According to reports from CNBC, Starbucks gained an estimated $2.3 billion in free advertising. This comes after a modern-day coffee cup was spotted…
4 Things to get your brand ready for branded entertainment
You’re ready to get your brand to influencers, musicians, bloggers and YouTubers… or are you? You have a product and you’re interested in all the benefits of branded entertainment. You…
Branded Partnerships are now a media standard.
Partnerships between brands and entertainment used to be a play for PR. It wasn’t long ago that cars were being launched in movies and athletes were wearing a pair of…
Growth of Integrated Advertising
Integrated advertising revenue in the US market is projected to make up 74% of total US display ad revenue by 2021 according to Business Insider (BI) Total projected spending for…
Top 10 Brands in Movies
Movies have been leveraged as a successful tool to boost brand awareness for decades. Over the years there have been several ways filmmakers and brand marketers have collaborated. Our friends at WatchMojo.com put…
Beyoncé song lyrics boost Red Lobster sales 33%
Super Bowl 50February 7, 2016 Red Lobster ran no advertising in the Super Bowl, but scored a BIG WIN. Beyoncé song lyrics boost Red Lobster sales 33%. After Beyoncé called out…
Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
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