Advantages of Product Placement
Product Placement is when a known product appears in the scene of a piece of content. So, by definition the most important advantage of product placement is the logo or…
Product Placement vs Product Integration: What’s the difference?
What is Product Placement Product placement is marketing or advertising that involves putting a specific product (a brand) in a scene. What does this mean? Well, basically if a character…
How to Get Product Placement in TV shows in 2022
Product Placement in TV shows TV shows in 2022 mean something very different than they did in any other era in the history of entertainment. That is good news for…
Music Video Product Placement Case Study
Case Study: How a brand landed a starring role in a music video and the impact it had on sales and marketing goals Since the purpose of getting a product…
EA Sports In-Game Brand Integrations: Marketing Case Study
Quick Summary In-game advertising boosts brand consideration with large audience of gamers. Case Study: EA Sports & Brands In-game advertising / marketing Challenge Gatorade, State Farm and several other brand…
Fortnite / Nike In-game Brand Integration
Case Study: How Nike collaborated with Fortnite for in-game marketing success. Challenge Nike defines exclusive sneaker drops — a small sales window to purchase special footwear in limited quantities —…
The future of advertising
The future of advertising. If you work in the marketing department of a company that is selling a product, and you want to sell that product, you need your brand…
What is Branded Entertainment
Future of Marketing & Entertainment Funding. Branded entertainment integrates brands for all types: products, locations, packaging, services and other brand messaging directly into entertainment productions. Many marketers are using partnerships…
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