Toy Story, Product Placement, & the Impact on Toy Sales
Toys and Toy Sales Come to Life. Tis the Season. In fact, sales increased 800 percent after the original film was released. This is also the perfect example of product placement being an integral and essential part of the plot and story.
Branded Entertainment Marketing: What Is It, Examples & More
What is Branded Entertainment Marketing? Branded entertainment marketing is a strategy where a company creates media content for the purpose of associating their brand with the values and emotional appeal…
How Steven Spielberg handled Product Placement
There are lots of lists of great brand integrations in movies and TV shows. But if you are reading this, you are probably trying to do it yourself so this…
Metaverse, Roblox, and Halloween with Chipotle Boorito
Roblox metaverse brand integration of Chipotle restaurant for Halloween “boorito” product promotion.
EA Sports In-Game Brand Integrations: Marketing Case Study
Quick Summary In-game advertising boosts brand consideration with large audience of gamers. Case Study: EA Sports & Brands In-game advertising / marketing Challenge Gatorade, State Farm and several other brand…
Fortnite / Nike In-game Brand Integration
Case Study: How Nike collaborated with Fortnite for in-game marketing success. Challenge Nike defines exclusive sneaker drops — a small sales window to purchase special footwear in limited quantities —…
Growth of Integrated Advertising
Integrated advertising revenue in the US market is projected to make up 74% of total US display ad revenue by 2021 according to Business Insider (BI) Total projected spending for…
Latest Articles
Subscribe to Newsletter
- DTC marketing news and trends—tracking the industry ups and downs Source: Ad Age-Latest Published on 2023-09-25
- Hollywood Screenwriters reach tentative deal to end strike Source: Ad Age-Latest Published on 2023-09-25
- Hollywood Screenwriters reach tentative deal to end five-month strike Source: Ad Age-Latest Published on 2023-09-25
- What Gen Z loves—and hates—about brand marketing Source: Ad Age-Latest Published on 2023-09-25
Stay connected