Movies with A LOT of Product Placement
How Much, is Too Much? Movies with A LOT of Product Placement When movies and TV shows have product placement that is just too obvious it can elicit eye rolls…
How Indie Filmmakers use Branded Entertainment
The future of filmmaking is evolving. New production capabilities make it possible for more indie filmmakers to produce their vision. New film funding models like branded entertainment (brand integrations) enable…
Superman – Brand Integration
With a massive international release, “Man of Steel” lured numerous global marketing partners. Rounding in with more than 100 global marketing partners and $160 million in collective promotional support, Superman,…
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