4 Things to get your brand ready for branded entertainment
You’re ready to get your brand to influencers, musicians, bloggers and YouTubers… or are you? You have a product and you’re interested in all the benefits of branded entertainment. You…
Branded Partnerships are now a media standard.
Partnerships between brands and entertainment used to be a play for PR. It wasn’t long ago that cars were being launched in movies and athletes were wearing a pair of…
Brands & Entertainment: Agencies at a middle school dance.
Branded content, native advertising, branded entertainment, product integration, sponsorships… it’s happening and not happening at the same time. Everybody and nobody is doing it. Brands hate it and love it….
Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
True Detective boosts Lone Star beer sales
While the exact sales numbers of Lone Star beer cans has been difficult to track down, it seems the entire PBR company was sold at a hefty profit shortly after their…
Netflix disrupts networks w/ ad-free original content
When Netflix released it’s newest original series Sense8 on June 5th ad-free, it continued to change the landscape of entertainment. Created by the Wachowskis and J. Michael Straczynski, the stylish…
Superman – Brand Integration
With a massive international release, “Man of Steel” lured numerous global marketing partners. Rounding in with more than 100 global marketing partners and $160 million in collective promotional support, Superman,…
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