Music Video Product Placement Case Study
Case Study: How a brand landed a starring role in a music video and the impact it had on sales and marketing goals Since the purpose of getting a product…
7 Steps to Measure Video Marketing
This is the era of video. From TikTok to YouTube to Netflix and Amazon on-demand. The barrier to entry is sitting at an all-time low for video marketing. Whether you’re…
How to Make and Fund Music Videos
How much do music videos cost? Economics of music videos. Step-by-step guide how to make a music video. Be creative. Concert live footage. Using stock footage. Funding music videos.
4 Ways Musicians use Brand Partnerships
How Musicians Made Adidas Famous You’re a musician. You focus on making music. Great, meaningful music. But you can also be a musician making great, meaningful money via brand partnership…
5 Types of Products Musicians want to Endorse May Surprise You
Musicians endorse products they like. If you make or sell a product and want a musician to endorse it with a social media post or even putting it in their…
Beyoncé song lyrics boost Red Lobster sales 33%
Super Bowl 50February 7, 2016 Red Lobster ran no advertising in the Super Bowl, but scored a BIG WIN. Beyoncé song lyrics boost Red Lobster sales 33%. After Beyoncé called out…
Beats by Dre – brand integrations
Beats by Dre Influence of musicians Beats by Dre drums up billions in video views (& sales) Although MTV stopped showing music videos long ago, the power of music videos…
Taylor Swift promotes artist compensation
One of the most talented and powerful entertainers today knows how to work with brands. Her ability to create music, videos and other content that fans love has made…
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