4 Ways Musicians use Brand Partnerships
How Musicians Made Adidas Famous You’re a musician. You focus on making music. Great, meaningful music. But you can also be a musician making great, meaningful money via brand partnership…
Beyoncé song lyrics boost Red Lobster sales 33%
Super Bowl 50February 7, 2016 Red Lobster ran no advertising in the Super Bowl, but scored a BIG WIN. Beyoncé song lyrics boost Red Lobster sales 33%. After Beyoncé called out…
Beats by Dre – brand integrations
Beats by Dre Influence of musicians Beats by Dre drums up billions in video views (& sales) Although MTV stopped showing music videos long ago, the power of music videos…
Taylor Swift promotes artist compensation
One of the most talented and powerful entertainers today knows how to work with brands. Her ability to create music, videos and other content that fans love has made…
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