True Detective boosts Lone Star beer sales
While the exact sales numbers of Lone Star beer cans has been difficult to track down, it seems the entire PBR company was sold at a hefty profit shortly after their…
Brands, Landmarks, Zombies
Fans of AMC’s ratings juggernaut The Walking Dead have been salivating in anticipation for months as they await the August premiere of Fear the Walking Dead. Set during the early…
Beats by Dre – brand integrations
Beats by Dre Influence of musicians Beats by Dre drums up billions in video views (& sales) Although MTV stopped showing music videos long ago, the power of music videos…
House of Cards–commercial-free…but room for brands
Netflix might not interrupt their programming with typical advertising, but that doesn’t mean it’s averse to some brand integration. Although not official yet, Advertising Age reports that Samsung has struck a deal as the tech-of-choice…
Branded entertainment brings national recognition
Branded Entertainment has been one of the most powerful tools to gain national recognition with your target market. While larger brands like Mercedes or Apple have no problem capitalizing on this powerful tool,…
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