History of Product Placement & How it Happened
This is what we are going to cover for the next few minutes of your reading time. Here, you’ll find some useful information that will entertain, give you something to…
Metaverse, Roblox, and Halloween with Chipotle Boorito
Roblox metaverse brand integration of Chipotle restaurant for Halloween “boorito” product promotion.
Top 10 Movie Product Placements in 2020 by Value
Product placement spending (TV & movies) is projected to rise 13.8%, to $23.3 billion, in 2021 from a year earlier. During the same period, overall marketing spending is expected to rise only 5.9%, to $1.35 trillion, according to data from researcher PQ Media.
Fortnite / Nike In-game Brand Integration
Case Study: How Nike collaborated with Fortnite for in-game marketing success. Challenge Nike defines exclusive sneaker drops — a small sales window to purchase special footwear in limited quantities —…
5 Types of Products Musicians want to Endorse May Surprise You
Musicians endorse products they like. If you make or sell a product and want a musician to endorse it with a social media post or even putting it in their…
4 Things to get your brand ready for branded entertainment
You’re ready to get your brand to influencers, musicians, bloggers and YouTubers… or are you? You have a product and you’re interested in all the benefits of branded entertainment. You…
Branded Partnerships are now a media standard.
Partnerships between brands and entertainment used to be a play for PR. It wasn’t long ago that cars were being launched in movies and athletes were wearing a pair of…
Top 10 Brands in Movies
Movies have been leveraged as a successful tool to boost brand awareness for decades. Over the years there have been several ways filmmakers and brand marketers have collaborated. Our friends at WatchMojo.com put…
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