Social Media Influencers by Industry

Using a combination of social media platform research and influencer lists, we’ve identified the top five individual social media influencers across nine major industries, with current follower counts for their top two channels as of January 2020. Also, read Rise of Micro Influencer Marketing

Automotive Influencers

  • Eric Cook (EricTheCarGuy): Auto repair and tips 
    138M YouTube subscribers, 154K Facebook followers.
  • Tim “Shmee” Burton (Shmee150): Automotive
    1.9M YouTube subscribers, 1.4M Instagram followers.
  • Do It With Dan: Motorcycle.
    1.23M YouTube subscribers, 304K Instagram followers.
  • David Patterson (ThatDudeInBlue): Car reviewer
    1.05M YouTube subscribers, 267K Instagram followers.
  • The Smoking Tire: Automotive podcast host
    924K YouTube followers, 224K Instagram followers.

Beauty Influencers

  • Huda Kattan (HudaBeauty): Makeup artist
    40M Instagram followers, 3.7M YouTube subscribers.
  • James CharlesCelebrity makeup artist
    16.3M YouTube subscribers, 15.9M Instagram followers.
  • Rachel Levin (RCLBeauty101): Celebrity makeup artist
    14.3M YouTube subscribers, 3.4M Instagram followers.
  • Tati Westbrook (GlamLifeGuru): Beauty tips and product reviewer
    9.7M YouTube subscribers, 2.9M Instagram followers.
  • Jaclyn Hill: Professional makeup artist and product reviewer
    6.2M Instagram followers, 5.9M YouTube subscribers.

Business Influencers

  • Richard Branson: Founder of the Virgin Group.
    12.7M Twitter followers, 4.2M Instagram followers.
  • Gary Vaynerchuk (GaryVee): Investor and CEO of Vayner Media and Vayner Sports
    7.2M Instagram followers, 2.1M Twitter followers.
  • Grant Cardone: Business author and serial entrepreneur
    6.1M Facebook followers, 2.6M Instagram followers.
  • Martha Debayle: Radio/TV host and founder of MKK Group
    2.4M Twitter followers, 1.9M Facebook followers.
  • Daymond John (TheSharkDaymond): “Shark Tank” Investor and founder of FUBU
    1M Instagram followers, 671K Twitter followers.

Fashion Influencers

  • Chiara Ferragni: Fashion blogger and entrepreneur
    17.8M Instagram followers, 1.2M Facebook followers.
  • Olivia Palermo: Fashion entrepreneur
    6.3M Instagram followers, 1.2M Facebook followers.
  • Mariano Di Vaio: Fashion blogger and designer
    6M Instagram followers, 187K YouTube subscribers.
  • Jose Zuniga (Teachingmensfashion): Men’s fashion and entrepreneur
    4.37M YouTube subscribers, 1.1M Instagram followers.
  • Evelina Cutza Barry (Evelina): Fashion and lifestyle and entrepreneur
    1.3M YouTube subscribers, 578K Instagram followers.

Food Influencers

  • Rosanna Pansino: Baker and food
    11.7M YouTube subscribers, 4.6M Instagram followers.
  • Jamie Oliver: Chef, restaurateur and TV host
    7.5M Instagram followers, 7M Facebook followers.
  • Andrew Rea (Binging with Babish): Food/cooking
    5.7M YouTube subscribers, 512K Instagram followers.
  • Laura Vitale (Laura in the Kitchen): Food/cooking
    3.5M YouTube subscribers, 770K Facebook followers.
  • Jun Yoshizuki (Juns Kitchen): Food/cooking
    4.4M YouTube subscribers, 135K Instagram followers.

Gaming and Technology Influencers

  • Tyler Blevins (Ninja): Gaming
    22.3M YouTube subscribers, 14.8M Instagram followers.
  • Mark Fischbach (Markiplier): Gaming and entertainment
    24.6M YouTube subscribers, 7.6M Instagram followers.
  • Lia Shelesh (SSSniperWolf): Gaming
    17.3M YouTube subscribers, 4.4M Instagram followers.
  • Lewis Hilsenteger (Unbox Therapy): Technology product
    15.8M YouTube subscribers, 2.2M Instagram followers.
  • Marques Brownlee: Technology product tester
    9.9M YouTube subscribers, 2.3M Instagram followers.

Health and Fitness Influencers

  • Kayla Itsines: Fitness and entrepreneur
    27.7M Facebook followers, 11.9M Instagram followers
  • Michelle Lewin: Personal trainer and fitness entrepreneur
    13.5M Instagram followers, 8.5M Facebook followers.
  • Anllela Sagra: Personal trainer and fitness entrepreneur
    11.3M Instagram followers, 1.2M Facebook followers.
  • Simeon Panda: Fitness and entrepreneur
    5.7M Instagram followers, 1.4M YouTube subscribers.
  • Cassey Ho (blogilates): Fitness and entrepreneur
    4.5M YouTube subscribers, 1.5M Instagram followers.

Home and Parenting Influencers

  • Meg Resnikoff and Elle Walker (WhatsUpMoms): Parenting
    2.8M YouTube subscribers, 128K Instagram followers.
  • Amber Fillerup Clark: Lifestyle and entrepreneur
    1.4M Instagram followers, 227K YouTube subscribers.
  • Latham Thomas (glowmaven): Doula, entrepreneur and author
    93K Instagram followers, 14K Twitter followers.
  • Sally Kuzemchak (realmomnutrition): Dietitian, author and blogger. 48.5K Facebook followers, 17.5K Instagram followers.
  • Leticia Barr (techsavvymama): Tech and parenting blogger
    24.7K Twitter followers, 10.1K Instagram followers.

Travel Influencers

  • Chris Burkard: Photographer and director
    3.5M Instagram followers, 440K Facebook followers.
  • Louis Cole (FunForLouis): Travel
    2M YouTube subscribers, 1.2M Instagram followers.
  • Will Dasovich: Travel and lifestyle
    2.3M YouTube subscribers, 743K Instagram followers.
  • The Bucket List Family: Travel
    1.9M Instagram followers, 922K YouTube subscribers.
  • Jennifer Tuffen (izkiz): Travel and lifestyle
    2.8M Instagram followers, 8.3K Facebook followers.



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