12 Benefits of A Decentralized Marketing Structure
What is Decentralized Marketing. 12 benefits of a decentralized marketing structure for decision-making, execution of initiatives, distributed teams, and implementation of advertising creative.
5 Types of Social Media Influencers
Influencer marketing on your radar? Know about the types of 5 social media influencers to better plan your next influencer campaign.
NCAA & NIL – The New Frontier in College Athletics
How NCAA now allows college athletes to use their name, image and likeness. Everyone agrees that the NCAA can require student athletes to be enrolled students in good standing. But the NCAA’s business model of using unpaid student athletes to generate billions of dollars in revenue for the colleges raises serious questions under the antitrust laws.
How to Use Influencers to Drive Sales
Ultimate Guide to Influencer Marketing: Discover influencers who have a following within a specific niche has the power to impact consumers purchase decisions. 80% of marketers say influencer marketing is…
The future of advertising
The future of advertising. If you work in the marketing department of a company that is selling a product, and you want to sell that product, you need your brand…
Top 5 Social Influencers by Industry
Social Media Influencers by Industry Using a combination of social media platform research and influencer lists, we’ve identified the top five individual social media influencers across nine major industries, with…
Rise of Micro Influencer Marketing
How the rise of micro influencers marketing benefits brand advertisers and the community of specialized micro influencers
Why non-sports brands should hire athletes to endorse them on social media
You have a brand that you want to launch into cultural relevance with social media influencers and other entertainment creators. Great plan. Until maybe you look for influencers for your…
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