Hummer EV Featured in COD MW2
GMC Hummer EV featured in COD MW2 (Call of Duty: Modern Warfare II). It’s the first time that an EV has joined the Infinity Ward-developed video game.
Metaverse, Roblox, and Halloween with Chipotle Boorito
Roblox metaverse brand integration of Chipotle restaurant for Halloween “boorito” product promotion.
EA Sports In-Game Brand Integrations: Marketing Case Study
Quick Summary In-game advertising boosts brand consideration with large audience of gamers. Case Study: EA Sports & Brands In-game advertising / marketing Challenge Gatorade, State Farm and several other brand…
Fortnite / Nike In-game Brand Integration
Case Study: How Nike collaborated with Fortnite for in-game marketing success. Challenge Nike defines exclusive sneaker drops — a small sales window to purchase special footwear in limited quantities —…
Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
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