How to Get Product Placement in TV shows in 2022
Product Placement in TV shows TV shows in 2022 mean something very different than they did in any other era in the history of entertainment. That is good news for…
History of Product Placement & How it Happened
This is what we are going to cover for the next few minutes of your reading time. Here, you’ll find some useful information that will entertain, give you something to…
7 Steps to Measure Video Marketing
This is the era of video. From TikTok to YouTube to Netflix and Amazon on-demand. The barrier to entry is sitting at an all-time low for video marketing. Whether you’re…
Coffee cup in ‘Game of Thrones’ worth billions to Starbucks
How much is that product placement worth? According to reports from CNBC, Starbucks gained an estimated $2.3 billion in free advertising. This comes after a modern-day coffee cup was spotted…
Brands in Hollywood: What do you recall from memory?
First let’s get one thing out of the way: I’m 42 years old. Grew up in Los Angeles. Saw A LOT of movies and have always had a love for…
How screenwriters and copywriters work together.
Madison Avenue and Hollywood are, without question, legendary storytellers. But when it comes to turning these stories into dollars… they take two very different approaches. This is precisely why when…
TV commercials – the $70 billion advertising question
The $70 billion advertising question is how will marketers get their brands in front of an audience that is skipping TV commercials and online video ads at an alarming rate. Declining traditional advertising effectiveness…
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