Offshore Oligarchs of Advertising
Advertising agencies are owned by holding companies and offshore oligarchs. Where’s the money going?
Content Marketing Strategies for Small Businesses
How to Get Ahead of the Competition Content marketing is a powerful tool for small businesses looking to get ahead of their competitors. With the right strategy, you can create…
Toy Story, Product Placement, & the Impact on Toy Sales
Toys and Toy Sales Come to Life. Tis the Season. In fact, sales increased 800 percent after the original film was released. This is also the perfect example of product placement being an integral and essential part of the plot and story.
Wake Up! Celebrity Coffee Endorsements
Good Morning! Celebrity Endorsements are in your Morning Brew How many of us roll out of bed and before our eyes are even fully opened we reach for that first…
Top Celebrity Endorsements from the Past 20 Years
Over the past 20 years celebrity brand endorsements have catapulted purchase intent, sales and operating revenue for numerous marketers.
Best Product Placements of 2021
While much of the world stayed home to watch movies, stream TV shows, listen to podcasts, play video games, and so much more, those in marketing, advertising, product placement, and…
How Steven Spielberg handled Product Placement
There are lots of lists of great brand integrations in movies and TV shows. But if you are reading this, you are probably trying to do it yourself so this…
Music Video Product Placement Case Study
Case Study: How a brand landed a starring role in a music video and the impact it had on sales and marketing goals Since the purpose of getting a product…
Subscribe to Newsletter
- TikTok runs ads in Washington before CEO's House committee hearing Source: Ad Age-Latest Published on 2023-03-20
- Watch the newest commercials from Gatorade, Under Armour, Invesco and more Source: Ad Age-Latest Published on 2023-03-20
- Coke wants fans to use ChatGPT and DALL-E to create brand artwork Source: Ad Age-Latest Published on 2023-03-20
- Warner Bros. Discovery's upfront currency partners won't include iSpot Source: Ad Age-Latest Published on 2023-03-20