Hummer EV Featured in COD MW2
An all-electric vehicle joined Call of Duty for the first time. The GMC Hummer EV is featured in the latest edition of Call of Duty: Modern Warfare II. This is the first time that an EV has joined the Infinity Ward-developed video game. Moreover, the Hummer EV will also be a playable vehicle in the highly anticipated Call of Duty: Warzone 2.0. Players will be able to use the truck to explore the massive play space of the online multiplayer video game.
RELATED: 16 Product Placements in Video Games
GMC HUMMER EV Joins Call of Duty: Modern Warfare II
“We’re excited to bring the GMC HUMMER EV Pickup into the fold for Call of Duty: Modern Warfare II and Call of Duty: Warzone 2.0,” said William Gahagan, Director of Global Partnerships at Activision. “There’s nothing like driving across Call of Duty: Warzone 2.0 in an all-electric, 1,000 horsepower supertruck. I can’t wait for players to get their hands on it this fall.” Furthermore, “Bringing the supertruck into Call of Duty will allow players to elevate their experience and provide a new way to play, powered by a nearly quiet and fast-accelerating EV,”
The Hummer’s branding has always been associated with its military roots, and although the new generation doesn’t have the equivalent Humvee, it retains the road presence of the original and some pretty impressive off-road credentials to go with it. Everyone loves playing video games, even if they suck at them.
RELATED: Get Video Games to Feature your Brand
Mutually Beneficial Brand Integration
Players will be able to utilize the GMC HUMMER EV Pickup’s off-road capability across the massive map, featuring a variety of terrains and conditions. Whether on the trails of Moab in real life, or navigating the massive play space of Warzone 2.0, the HUMMER EV Pickup provides players with a vehicle they can trust to help conquer their challenges.
The military-spec Hummer often appeared in the previous versions of Call of Duty. However, with the introduction of its EV version, things look even more exciting. The reason for this is the Hummer EV comes with three electric motors, with a combined system output of 1000 horsepower in the pickup version and 830 horsepower in the SUV version. The electric motors can produce 11,500 lb-ft of torque in both these versions. These are fed by a 212.7 kWh battery pack which, according to GM, offers 350 miles of range on the pickup and 300 miles on the SUV version—leaving no room for range anxiety when completing important missions in a Call of Duty campaign.
Support U.S. and U.K. military veterans
By purchasing the Protector Pack, you will be directly contributing to the Endowment’s mission to place unemployed and underemployed veterans in the U.S. and U.K. into high-quality jobs. The Call of Duty Endowment is a nonprofit organization that seeks to help U.S. and U.K. veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace. To date, the Endowment has funded the placement of more than 100,000 veterans into good jobs. For more information about the Call of Duty Endowment, please visit www.callofdutyendowment.org.
RELATED: EA Sports In-Game Brand Integrations
Collaborate on Brand Integrations
Follow / Subscribe:
Subscribe to Newsletter
- TikTok runs ads in Washington before CEO's House committee hearing Source: Ad Age-Latest Published on 2023-03-20
- Watch the newest commercials from Gatorade, Under Armour, Invesco and more Source: Ad Age-Latest Published on 2023-03-20
- Coke wants fans to use ChatGPT and DALL-E to create brand artwork Source: Ad Age-Latest Published on 2023-03-20
- Warner Bros. Discovery's upfront currency partners won't include iSpot Source: Ad Age-Latest Published on 2023-03-20