House of Cards–commercial-free…but room for brands
Netflix might not interrupt their programming with typical advertising, but that doesn’t mean it’s averse to some brand integration. Although not official yet, Advertising Age reports that Samsung has struck a deal as the tech-of-choice…
The resurgence of brand integration
Brand integration in Entourage In a recent Adweek article, filmmaker Doug Ellin, creator of HBO’s engaging Hollywood send-up Entourage and director and writer of the big-screen version, discusses how strategically integrating brands into…
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