Insightful questions and answers from one of our favorite sites:


Product placement has made a comeback in television advertising; why is that?
Why did it fall out of favor during the 1980s and 1990s?


During the 1980s and 1990s, when TV viewers were mandated to watch ads, advertisers preferred TV commercials over product placement. At that time, product placement took a back seat to commercials that could be controlled, deployed and viewed by mass audiences. To add to that, the difficulty in finding suitable entertainment productions back then was time consuming and often entertainment creators didn’t want to work with brands.

  Today’s viewing audience is quite different. 

Millennial and younger audiences view product placement as authentic to the story and  reflects the everyday world we live in (when done right). It is understood that product placement is a form of advertisement and therefore socially acceptable versus in the 80s and 90s when it was deployed in a more nefarious manner.

  Commercials are skipped, brand integration is viewed.

Research shows that audiences would rather see brands or products in context of the entertainment rather than be forced to sit through commercial breaks.

  Proof it’s more successful than ever. 

Just look at Beats by Dre. A brand new company that never made electronics before used product placement across numerous billboard music videos and with athletes in sporting events to catapult the brand into Apple unicorn status. Fact.

Beats by Dre & Billboard top 100 


How traditional advertising is culturally different than branded entertainment.

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