The resurgence of brand integration
Brand integration in Entourage
In a recent Adweek article, filmmaker Doug Ellin, creator of HBO’s engaging Hollywood send-up Entourage and director and writer of the big-screen version, discusses how strategically integrating brands into the storyline provides a sense realis
His brilliant take on the new era of brand integration (or product placement) is catching on. From native advertising to products written into scripts, marketers want messaging that looks less like advertising and more like an element of the original content.
From movie and TV producers – to video game creators and musicians – to YouTube and Instagram influencers, the creative community is becoming more open to brand integration relationships—even seeking them.
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