Movies with A LOT of Product Placement
How Much, is Too Much? Movies with A LOT of Product Placement When movies and TV shows have product placement that is just too obvious it can elicit eye rolls…
How Steven Spielberg handled Product Placement
There are lots of lists of great brand integrations in movies and TV shows. But if you are reading this, you are probably trying to do it yourself so this…
Top 10 Movie Product Placements in 2020 by Value
Product placement spending (TV & movies) is projected to rise 13.8%, to $23.3 billion, in 2021 from a year earlier. During the same period, overall marketing spending is expected to rise only 5.9%, to $1.35 trillion, according to data from researcher PQ Media.
How Indie Filmmakers use Branded Entertainment
The future of filmmaking is evolving. New production capabilities make it possible for more indie filmmakers to produce their vision. New film funding models like branded entertainment (brand integrations) enable…
Superman – Brand Integration
With a massive international release, “Man of Steel” lured numerous global marketing partners. Rounding in with more than 100 global marketing partners and $160 million in collective promotional support, Superman,…
Learn More ›
Create an Amazon Business Account
Stay connected