Top 10 Movie Product Placements in 2020 by Value
Product placement spending (TV & movies) is projected to rise 13.8%, to $23.3 billion, in 2021 from a year earlier. During the same period, overall marketing spending is expected to rise only 5.9%, to $1.35 trillion, according to data from researcher PQ Media.
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Songs with Brand Names in the Lyrics
Quick Summary Musicians who integrated brand names in song lyrics. List of Brands in Song Lyrics Many musicians have implemented their favorite brand names in their song lyrics. It’s no…
NCAA & NIL – The New Frontier in College Athletics
How NCAA now allows college athletes to use their name, image and likeness. Everyone agrees that the NCAA can require student athletes to be enrolled students in good standing. But the NCAA’s business model of using unpaid student athletes to generate billions of dollars in revenue for the colleges raises serious questions under the antitrust laws.
7 Steps to Measure Video Marketing
This is the era of video. From TikTok to YouTube to Netflix and Amazon on-demand. The barrier to entry is sitting at an all-time low for video marketing. Whether you’re…
How to Make and Fund Music Videos
How much do music videos cost? Economics of music videos. Step-by-step guide how to make a music video. Be creative. Concert live footage. Using stock footage. Funding music videos.
Back to the Future Update
Quick Summary Software Update: version 4.0 Our latest software update for HOLLYFY improves functionality for brand marketers and entertainment creators. Version 4.0 is known as: BACK TO THE FUTURE because…
How iOS updates are moving marketing budgets
Quick Summary • Changes to advertising tracking are on the way in iOS 14. • A new report says ad impressions that use IDFA could fall by as much as…
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