Fortnite / Nike In-game Brand Integration
Case Study: How Nike collaborated with Fortnite for in-game marketing success. Challenge Nike defines exclusive sneaker drops — a small sales window to purchase special footwear in limited quantities —…
27 Zoom Backgrounds inspired by Hollywood
Now, more than ever, we need some quality Zoom backgrounds for video conferencing. Copy link and share on social media! Download these Hollywood Zoom backgrounds Across the globe more people…
The future of advertising
The future of advertising. If you work in the marketing department of a company that is selling a product, and you want to sell that product, you need your brand…
Top 5 Social Influencers by Industry
Social Media Influencers by Industry Using a combination of social media platform research and influencer lists, we’ve identified the top five individual social media influencers across nine major industries, with…
Rise of Micro Influencer Marketing
How the rise of micro influencers marketing benefits brand advertisers and the community of specialized micro influencers
What is Branded Entertainment
Branded Entertainment is the future of marketing and entertainment funding. Branded entertainment integrates products, locations, packaging, brand names and other brand messaging directly into entertainment productions. Many marketers are using…
5 ways brands want to be in your independent movie
You’re making a movie and it’s getting a bit scary. Not the script, the ACT of making it. Finding money. Talent. Money. Locations. Money. Cameras. And let’s not forget money….
Coffee cup in ‘Game of Thrones’ worth billions to Starbucks
How much is that product placement worth? According to reports from CNBC, Starbucks gained an estimated $2.3 billion in free advertising. This comes after a modern-day coffee cup was spotted…
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