Top 10 Movie Product Placements in 2020 by Value
Product placement spending (TV & movies) is projected to rise 13.8%, to $23.3 billion, in 2021 from a year earlier. During the same period, overall marketing spending is expected to rise only 5.9%, to $1.35 trillion, according to data from researcher PQ Media.
NCAA & NIL – The New Frontier in College Athletics
How NCAA now allows college athletes to use their name, image and likeness. Everyone agrees that the NCAA can require student athletes to be enrolled students in good standing. But the NCAA’s business model of using unpaid student athletes to generate billions of dollars in revenue for the colleges raises serious questions under the antitrust laws.
Back to the Future Update
Quick Summary Software Update: version 4.0 Our latest software update for HOLLYFY improves functionality for brand marketers and entertainment creators. Version 4.0 is known as: BACK TO THE FUTURE because…