Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
10 Most Buzzed about Hall H Panels: Comic Con 2015
If you live in L.A., you know it’s that time of year again when you’re friends post pictures of their Comic Con badges on social media or they tweet…
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