Music Video Product Placement Case Study
Case Study: How a brand landed a starring role in a music video and the impact it had on sales and marketing goals Since the purpose of getting a product…
History of Product Placement & How it Happened
This is what we are going to cover for the next few minutes of your reading time. Here, you’ll find some useful information that will entertain, give you something to…
Metaverse, Roblox, and Halloween with Chipotle Boorito
Roblox metaverse brand integration of Chipotle restaurant for Halloween “boorito” product promotion.
Top 10 Movie Product Placements in 2020 by Value
Product placement spending (TV & movies) is projected to rise 13.8%, to $23.3 billion, in 2021 from a year earlier. During the same period, overall marketing spending is expected to rise only 5.9%, to $1.35 trillion, according to data from researcher PQ Media.
No office. No ad agency. Massive marketing.
What you need is brand awareness. Marketing tips to make your advertising resonate and amplify brand awareness. No office, no ad agency, just massive marketing.
How Marketers are Restructuring Remote Workforces
Brand marketers and the advertising industry have undergone seismic shifts over the past 5 years. Restructuring remote workforces due to the COVID pandemic has created a pivotal point for numerous…
Songs with Brand Names in the Lyrics
Quick Summary Musicians who integrated brand names in song lyrics. List of Brands in Song Lyrics Many musicians have implemented their favorite brand names in their song lyrics. It’s no…
NCAA & NIL – The New Frontier in College Athletics
How NCAA now allows college athletes to use their name, image and likeness. Everyone agrees that the NCAA can require student athletes to be enrolled students in good standing. But the NCAA’s business model of using unpaid student athletes to generate billions of dollars in revenue for the colleges raises serious questions under the antitrust laws.
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