5 ways brands want to be in your independent movie
You’re making a movie and it’s getting a bit scary. Not the script, the ACT of making it. Finding money. Talent. Money. Locations. Money. Cameras. And let’s not forget money….
Coffee cup in ‘Game of Thrones’ worth billions to Starbucks
How much is that product placement worth? According to reports from CNBC, Starbucks gained an estimated $2.3 billion in free advertising. This comes after a modern-day coffee cup was spotted…
Communities are now the most powerful way to advertise your product
Accelerate brand awareness and relevance using the power of influential communities to advertise your product, service, location and brand.
Easy marketing boosts for new brands.
How HOLLYFY helps HOLLYFY.com was created to launch brands into cultural relevance via partnerships with entertainment creators, programs with social media influencers and turnkey advertising. Why brands today need so…
4 Things to get your brand ready for branded entertainment
You’re ready to get your brand to influencers, musicians, bloggers and YouTubers… or are you? You have a product and you’re interested in all the benefits of branded entertainment. You…
Branded Partnerships are now a media standard.
Partnerships between brands and entertainment used to be a play for PR. It wasn’t long ago that cars were being launched in movies and athletes were wearing a pair of…
Beyoncé song lyrics boost Red Lobster sales 33%
Super Bowl 50February 7, 2016 Red Lobster ran no advertising in the Super Bowl, but scored a BIG WIN. Beyoncé song lyrics boost Red Lobster sales 33%. After Beyoncé called out…
Video Games & Brand Integration
As costs of video game development and marketing continue to increase. Game studios are turning to branded entertainment (otherwise known as brand integration) to offset many of the costs. In-game advertising (IGA) spending is now…
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- DTC marketing news and trends—tracking the industry ups and downs Source: Ad Age-Latest Published on 2023-09-25
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