How screenwriters and copywriters work together.
Madison Avenue and Hollywood are, without question, legendary storytellers. But when it comes to turning these stories into dollars… they take two very different approaches. This is precisely why when…
Top 10 Brands in Movies
Movies have been leveraged as a successful tool to boost brand awareness for decades. Over the years there have been several ways filmmakers and brand marketers have collaborated. Our friends at WatchMojo.com put…
Virtual Reality & Advertising
Marketing technology and virtual reality are on the rise. Content creators and marketers are excited about the growing format. In fact, predictions suggest that over 200 million virtual reality (VR) headsets…
Influencer Earnings per Platform
Social media influencers are outperforming the market. While the price per post initially appears high, the audience engagement and performance of these posts makes them a deal when compared to other…
What athletes earn as social influencers
The best athletes in the world earn more than just the best salaries. Social media-savvy athletes are able to maximize their incomes through endorsements. The best athletes are effectively using their…
TV commercials – the $70 billion advertising question
The $70 billion advertising question is how will marketers get their brands in front of an audience that is skipping TV commercials and online video ads at an alarming rate. Declining traditional advertising effectiveness…
Beyoncé song lyrics boost Red Lobster sales 33%
Super Bowl 50February 7, 2016 Red Lobster ran no advertising in the Super Bowl, but scored a BIG WIN. Beyoncé song lyrics boost Red Lobster sales 33%. After Beyoncé called out…
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